This area has been developed to help gambling operators and their agencies fulfil some of the social responsibility requirements brought in under the Gambling Act. It contains information about the Gamble Aware brand and guidance on how to make reference to Gamble Aware in advertising.
We have also provided resources to help operators ensure that they are providing the correct information to their customers about responsible gambling. Click here to download the logo guidelines in PDF format. Alternatively, click here to view the individual files from the library.
The Gamble Aware logo is simple, modern and functional. It expresses the neutrality and factual nature of the website and its content. Such a valuable asset must always be treated very carefully, and the guidelines set out some basic rules to follow when using the logo.
Please note that although the logo is presented as all one word in lower case, the brand name must always appear in text as 'Gamble Aware' - ie two words, upper and lower case.
All licensed gambling operators are required by the industry’s code of practice to carry the Gamble Aware website address in advertising.
We are calling on all operators to support the Gamble Aware brand by displaying the logo wherever possible. If it is not practical to use the logo, a text link to www.gambleaware.co.uk may be used as an alternative.
To download images you will need to submit your name and email address (view our terms of use). Once submitted, right click on the download button and select the ‘Save Image as...’ option. Alternatively, you can download the complete library.
ga-compact-white-logo.gif |
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ga-compact-colour-logo.gif |
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ga-compact-black-logo.gif |
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ga-white-logo.eps |
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ga-white-compact-logo.eps |
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ga-colour-logo.eps |
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ga-colour-compact-logo.eps |
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ga-black-logo.eps |
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ga-black-compact-logo.eps |
Download |
ga-brand-complete.zip |
Download |
Can I change the colour of the logo?
No. The only logos that you can use are the versions you can download from this microsite. This applies to the online and print versions of the logo.
Can I change the dimensions of the logo?
No. The dimensions of the logo are fixed and must not be changed by stretching or condensing the files supplied. The print logos are scalable, but the online logos must be used at the size provided.
Do I need to include Gamble Aware in online banner ads?
If a banner ad has space for the online logo at the supplied size then it can be included. Smaller banner ads do not need to include the logo.
It is important to be able to recognise the signs that you may have a gambling problem.
Manage your gambling better by learning more about how you spend your time.
There are various forms of counselling and treatment for problem gambling issues.
Click on the drop down to select an option.
