Marketing and advertising
Gambling advertising is monitored by the Advertising Standards Authority and must be socially responsible. New rules come into force on 1st September 2007.
This means that adverts must not be targeted or be attractive to children. Adverts cannot present gambling as a solution to financial problems or misrepresent the rules of the game.
Operators may offer you incentives or rewards for gambling with them, but these must be proportionate to the type of gambling involved and the terms and conditions must be made clear.
Contact the Committee of Advertising Practice (CAP) for more information at www.cap.org.uk/cap/gambling/